Market Access
Lena Covington is a market access marketing specialist with experience commercializing and operationalizing dozens of products and programs.
Lena began her career as a project and program manager in the United States Navy before transitioning into marketing with the City of Jacksonville, Florida’s Downtown Chamber of Commerce. She entered the market access industry in 2019 and is a talented market access marketer, collaborating and leading cross-functional consulting teams in support of her industry clients. Her extensive experience in content and collateral development, advisory board planning and execution, education and training materials creation, and product launch support makes her an agile and effective team member.
Lena has experience with medical and pharmacy benefit products in growing markets such as oncology, neurology, pain medicine, biosimilars, and psychiatrics, including treatments for rare disease and orphan drug. She has supported the commercialization of products with challenging or unique delivery, reimbursement, and distribution models. Most recently, Lena worked as the Manager, Market Access Marketing for MAPS Public Benefit Corporation, supporting market access strategy and program development, designed and executed primary and secondary market research initiatives including insights and readout development, launch project and program management, payor account program management, and distribution modeling.
Lena received her BS in business management Summa Cum Laude from DeVry University San Diego, and her MBA With Highest Honors from Keller Graduate School of Management San Diego.