Connie Lim brings over 15 years of diverse experience across market access, brand marketing, operations, manufacturing, and project management in the biopharmaceutical, medical devices, and diagnostics industries. 

Beginning her career at Genentech, Connie initially focused on manufacturing and operations before transitioning to HCP & brand marketing. There, she established a pharmacist speaker bureau covering the oncology portfolio, including Herceptin, Rituxan, and Avastin. Subsequently, Connie held pivotal roles in two startups, concentrating on market access strategy, payer marketing, patient services, and reimbursement. Notably, she spearheaded cross-portfolio marketing initiatives that amplified awareness and engagement with patient support programs. 

In her most recent position at Cue Health, Connie served as the Director of Payer Marketing. Here, she devised market access strategies and secured preliminary HCPCS code approval for their products to attain coverage with national and regional payers. 

Connie is a graduate of UC Berkeley, where she earned her B.S. in chemical engineering and her MBA. Additionally, she holds a Graduate Certificate in Project Management & Management Science & Engineering from Stanford University. 

Connie Lim

Consultant

Connie Lim

Connie Lim brings over 15 years of diverse experience across market access, brand marketing, operations, manufacturing, and project management in the biopharmaceutical, medical devices, and diagnostics industries. 

Beginning her career at Genentech, Connie initially focused on manufacturing and operations before transitioning to HCP & brand marketing. There, she established a pharmacist speaker bureau covering the oncology portfolio, including Herceptin, Rituxan, and Avastin. Subsequently, Connie held pivotal roles in two startups, concentrating on market access strategy, payer marketing, patient services, and reimbursement. Notably, she spearheaded cross-portfolio marketing initiatives that amplified awareness and engagement with patient support programs. 

In her most recent position at Cue Health, Connie served as the Director of Payer Marketing. Here, she devised market access strategies and secured preliminary HCPCS code approval for their products to attain coverage with national and regional payers. 

Connie is a graduate of UC Berkeley, where she earned her B.S. in chemical engineering and her MBA. Additionally, she holds a Graduate Certificate in Project Management & Management Science & Engineering from Stanford University.